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Thank you for your interest in LEADING EDGE MARKETING RESEARCH: 21st Century Tools and Practices.

This book from Sage Publishing is expected November 2011. We've been editing and refining and are very excited about this offering. We think it will be a notable volume and are proud to be associated..

Best regards,

The Editors

Bob Kaden, President of The Kaden Company

Gerry Linda, President of Gerald Linda & Associates

Mel Prince, PhD, Professor of Marketing, Southern Connecticut State University

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Announcing A New Book

Sage Publishing, the leading global producer of social science/research books, has commissioned a new work, LEADING EDGE MARKETING RESEARCH: 21st Century Tools and Practices, to be offered in 2011. 

The editors, Bob Kaden, Gerry Linda and Mel Prince, invited articles by well-known, thought provoking experts, who provided chapters in their areas of expertise. Featured contributors include highly experienced marketing researchers from leading client-side companies, experienced consumer insights managers, executives from blue chip research and consulting organizations and thought-leading marketing or marketing research academicians. And they have wrtitten from all over the globe.



Available for purchase  November 2011 at: