Announcing A New
Sage Publishing, the leading global producer of social science/research books, has commissioned a new work, LEADING
EDGE MARKETING RESEARCH: 21st Century Tools and Practices, to be offered in 2011.
The editors, Bob Kaden, Gerry Linda and Mel Prince, invited articles
by well-known, thought provoking experts, who provided chapters in their areas of expertise. Featured contributors include
highly experienced marketing researchers from leading client-side companies, experienced consumer insights managers, executives
from blue chip research and consulting organizations and thought-leading marketing or marketing research academicians. And they have wrtitten from all over the globe.
Available for purchase
November 2011 at: