Announcing A New BookProject OverviewAudiencesBook Table of ContentsAuthor Mini BiographiesAuthorsThe Authors ChallengeEditors' BiographiesAbout Sage PublishingContact Us

Enter subhead content here

Ami Bowen is Vice President and Director of Corporate Communications at Copernicus Marketing Consulting and Research. Prior, she supervised the McDonald’s public relations account at Arnold Worldwide. She holds an MBA from Boston University and a B.A. in Political Science and American Studies from Princeton University.

Mickey Brazeal is Associate Professor of Marketing Communication at Roosevelt University.  He spent 28 years as an advertising agency creative, most of them as Executive Creative Director at Lois (formerly Grey-Chicago). He is the author of RFID: Improving the Customer Relationship, and is a frequent speaker on issues involving green marketing, and marketing technologies.

Katja Bressette is a Director at Olson Zaltman Associates, responsible for global initiatives and projects, and co-founder and co-editor of Deep Dives, a global newsletter about the mind and marketing. She regularly speaks at business schools, and has presented at ESOMAR Qualitative. Katja studied in Aix-en-Provence, France, Oxford, UK and Regensburg, Germany and holds an MBA with focus on international marketing. She began her career at Audi before moving to the US to work for OZA.

Simon Chadwick is Managing Partner of management consulting firm, Cambiar LLC. He has held a number of leadership positions in market research firms and the industry globally. He is a Fellow of the Market Research Society and holds an MA from Oxford University in Philosophy, Politics and Economics.

Kevin J. Clancy (Ph.D., New York University) is Chairman of Copernicus, a research-driven marketing consulting firm. A member of the Market Research Hall of Fame, Kevin began his career at BBDO Advertising and moved into academia as Assistant Professor of Marketing at the Wharton School. He later became the chairman of Yankelovich Clancy Shulman.

Mark A. P. Davies (PhD, University of Leeds) is a Senior Lecturer in Marketing at Heriot-Watt University, Scotland. Mark has extensive teaching experience in cognate areas of marketing and has published in a variety of European and North American journals.

Sharon Dimoldenberg, Divisional Director GfK Business & Technology, London, is a qualitative research specialist with over twenty years agency experience. She conducts workshops on qualitative research trends for ESOMAR and sits on the Market Research Society Standards Board. She holds a M.A. in Information Studies and B.SocSc. Jt Hons, Political Science/Economic History.

Dorothy Fitch is a Global Analyst at Millward Brown. She edits the Millward Brown Point of View series and worked closely with Nigel Hollis, chief global analyst at Millward Brown, on his 2008 book, The Global Brand. Her Point of View article, “Whose Brand is it Anyway?” was highly commended in the 2009 WPP Atticus awards.

James Forr is a Director at Olson Zaltman Associates. During his tenure, four ARF David Ogilvy Research Award winners have featured OZA as a research partner. James holds a Master’s degree in Business Administration from the Smeal College of Business at the Pennsylvania State University.

Neil Gains is the owner of Tapestry Works and focuses on weaving richer connections from research through insight mining, insight activation and coaching. Neil has more than 20 years of research experience on both the client and agency side, and has a doctorate in consumer psychology and sensory science.

Alastair Gordon is Managing Partner of Gordon & McCallum, a consultancy providing support to the market research industry. Alastair has held senior management and product leadership roles with the Nielsen Company and Survey Research Groups. A well-known speaker and trainer, Alastair's key research interests are in the areas of emotion research, shopper insights and consumer-decision processes.

Jamie Gordon is VP of Consumer Anthropology at Northstar Research Partners. She specializes in bringing a socio-cultural perspective to brand strategy solution development. Since receiving her B.A. in Anthropology and M.A. in Applied Sociology from UCF, Jamie has spent over a decade delivering solutions for her global roster of clients.

Sean Green (Ph.D., Cognitive Psychology, University of Buffalo, SUNY) is currently teaching psychology in Singapore with the University at Buffalo program at the Singapore Institute of Management. He has a Bachelor of Science in Biology and Asian Studies (University of North Carolina at Chapel Hill), and an M.A. in Psychology (University at Buffalo, SUNY). Sean has carried out research on topics including visual perception and auditory learning. Current research interests include metacognition and visual search.

Paul M. Gurwitz is Managing Director of Renaissance Research & Consulting, Inc., a firm specializing in applying statistical models to data to obtain actionable solutions to marketing problems. Dr. Gurwitz's special area of expertise is multivariate statistical analysis of social and market research data, including optimization, decision and segmentation analysis.

Philip Herr (B.A. Hons) is a Senior Vice President at Millward Brown, responsible for corporate intelligence. He consults across the organization on issues of analytics, and marketing. Educated in South Africa, his career spans advertising agencies, research companies and Coca-Cola. In addition, he is an Adjunct Professor in Marketing at Fairfield University in Connecticut.

Neil Holbert (Ph.D. NYU) has worked in marketing research since the 1950’s, with Metropolitan Life, Forbes Research, Chesebrough-Pond’s (Unilever), Grey Advertising, and Philip Morris (Altria). He has taught in 10 countries on four continents, currently in the SUNY-Buffalo program in Singapore, and has written on many subjects including segmentation, strategy, branding, and global matters. He has studied at Columbia (AB, MBA) and NYU (Ph.D.), and latterly is a determined autodidact.

Crawford Hollingworth is an applied social psychologist and founder of The Behavioral Architects, a new global consultancy, which leverages frameworks and understanding derived from behavioral sciences to deliver insights into consumer behavior and behavioral change. He was Global Executive Chairman of The Futures Company from January 2008 until June 2010. Earlier, he was Global Executive Chairman of Henley Centre HeadlightVision, a global futures company that provided strategic intelligence and research to many of the biggest companies in the world; it was acquired by the WPP Group in 2003.

Larry Irons (Ph.D., Washington University in St. Louis) is a Principal at Customer Clues, LLC. His research focuses on the affect of socio-cultural practices on innovation and collaboration in human relationships, including relationships between brands and consumers. Larry leads strategy, ideation, design, and development projects for major brands.

Bert Krieger (MBA University of Connecticut) is Executive Vice President and Chief Research Officer at Moskowitz Jacobs, Inc. His principal responsibilities have been in client service, project consultation and study design. Highly experienced in terms of concept, package and product optimization, he brings a broad range of experience to his position based on his past employment at leading package goods manufacturers and research suppliers.

Judy Langer, president of Langer Qualitative, is a qualitative research specialist. Author of The Mirrored Window: Focus Groups from a Moderator's Point of View, she conducts workshops on qualitative research trends for ESOMAR and other organizations. She was a founder and first president of the Qualitative Research Consultants Association. Her B.A. from Smith College and M.A. from Columbia University are in political science.

Ian Lewis is Director, Research Impact Consulting for Cambiar LLC. He previously led market research functions for Time Inc., Sterling Winthrop, Pfizer and Unilever. He has published articles about Research Transformation in Research World and Quirk’s, and co-authored the March, 2011 JAR article, “The Shape of Marketing Research in 2021.”

Linda Ettinger Lieberman is Editorial Coordinator at Moskowitz Jacobs Inc., editing, researching, writing and coordinating publications. She holds a B.A. Cum Laude from the University of Bridgeport and M.Ed., Summa Cum Laude, from the University of Virginia. Her career has spanned the corporate, government, non-profit and private business sectors.

A. Dawn Lesh is the President of A. Dawn Lesh International, a marketing consulting practice that focuses on planning, research and implementation to achieve business goals. She is also the Executive Director, Center for Measurable Marketing at the Stern School of Business at New York University and is an Associate Adjunct Professor at Stern and Columbia.

Chris Manolis, (Ph.D., University of Kentucky) is professor of Marketing at Xavier University. His research has appeared in a number of journals and conference proceedings, including, but not limited to, the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Business Venturing, Journal of Business Research, Journal of Personal Selling and Sales Management, and the proceedings of the Association for Consumer Research.

Robert Moran is Executive Vice President at StrategyOne, a global insights-driven consulting firm. His writing on the futures of marketing research has been featured in the Journal of Advertising Research, Quirk’s Marketing Research Review and his blog, the Future of Insight. He is also a frequent contributor to

Howard R. Moskowitz, (Ph.D.) is president of Moskowitz Jacobs, Inc., a strategic marketing research company in White Plains, NY. The winner of Sigma Xi-The Research Society’s 2010 Walston Chubb Innovation Award, he has authored 20 books, including Selling Blue Elephants: How to Make Great Products That People Want Even Before They Know They Want Them (Wharton School Publishing), and several hundred refereed papers. Dr. Moskowitz frequently contributes to business and scientific journals on messaging, product optimization, and the emerging area of psychophysics and the law.

Darren Mark Noyce, MMRS, MCIMA, marketing graduate. Darren co-founded and co-manages SKOPOS Europe. He has spent the last two decades understanding customer needs through research and refining and optimizing clients’ products, processes and communications. Gadgets, technology, media and digital are his passions and these have fused into his pioneering spirit for insight and research.

Robin Pentecost (Ph.D. Bond University, Australia) is a lecturer at Griffith University in Australia. His research interests are in events marketing and social marketing. Along with co-authoring a marketing research text book, he has authored articles in a number of journals including Psychology and Marketing.

Raymond C. Pettit (Ed.D., University of Illinois) is VP, Market Research for PRN Corporation. He has worked as a marketing science consultant for numerous corporations during his career, in addition to adjunct teaching at Baruch College’s Zicklin School of Business. Pettit is the author of two books on marketing and advertising research, and most recently was SVP, Research and Standards at the Advertising Research Foundation. 

William Pink, (Ph.D., politics, NYU) is Partner, Client Solutions, at Millward Brown. Bill is a thought leader in the field of marketing accountability. He leads Millward Brown's marketing science, cross media and ROI teams in North America. Bill is an elected member of the Market Research Council.

Joe Plummer (Ph.D., Ohio State University) is adjunct Professor in the Columbia Business School and Senior Advisor at Olson Zaltman Associates. He is former EVP at McCann Worldgroup and at Young & Rubicam. Joe also is the past editor of the Journal of Advertising Research and the author of more than 25 journal articles.

David J. Rogers is the principal of ConvertClick, LLC, a digital analytics agency focusing on developing successful online marketing strategies, identifying consumer behavior insights, and employing best-in-class optimization and testing approaches that drive opportunities to increase customer satisfaction, thus business growth.

Diane Schmalensee is President of Schmalensee Partners in Boston. She researches, writes and consults on the keys to success for market researchers. Her work also focuses on B2B and B2C customer experience management, combining her research and quality management disciplines. She serves on many boards of directors.

J. Walker Smith (Ph.D., University of North Carolina at Chapel Hill) is Global Executive Chairman of The Futures Company, a foresight and futures consultancy. He was President of Yankelovich and Research Director at DowBrands. He is co-author of four books and an authority on generations, consumer trends and marketing strategy.

Mark Spence received his PhD in Marketing from the University of Arizona where he specialized in consumer behavior. He has published in top journals, including the Journal of Marketing Research, the Journal of Consumer Research, Psychology & Marketing, and the European Journal of Marketing.

Susan W. Tratner is an Associate Professor at SUNY Empire State College. Her market research interest is in qualitative interviewing and analysis and she has experience in the food and beverage, automotive and pharmaceutical industry. She has done anthropological research in the United States, Mexico, the Dominican Republic and Costa Rica.

Marco Vriens is Sr. VP at the Modellers LLC and he has led analytics, research and insights teams at Microsoft, GE Healthcare, and marketing research firms. He is the co-editor of the Handbook of Marketing Research (Sage, 2006). His new book, The Insights Advantage, will appear in 2011.